Storevolution is built around four guiding principles that retailers should focus on in order to successfully design, enable and operate consumer and staff journeys:
Thinking in terms of store boundaries is no longer relevant – it’s all about weaving the online and offline (O2O) consumer experiences together. By understanding and applying consumer data correctly, you can design, enable and operate frictionless journeys with a personal touch!
Retailers rely on a variety of store technologies to design, enable and operate relevant journeys for consumers and staff alike. With flexible technologies based on openness and modularity, you can quickly adapt to the needs and wants of today’s and tomorrow's consumers while avoiding unnecessary divestments.
Complex integration projects belong to the past thanks to high connectivity. Based on a platform approach with a standard set of integration APIs, you are well-prepared for future changes, including bringing the online and offline experiences together into consistent journeys.
Having store technology available at all times is critical to the flawless execution of consumer and staff journeys. Manage the complexity of all your apps and in-store touchpoints, regardless of who the vendor is, in one place and by only one service partner.
These tech types can be found in all countries—and similarly across all formats, channels and brands—though the proportional presence of each tech type will vary.
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Learn how openness will be the guiding principle for retailers to evolve with the ever changing consumer journey.
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