Retail Insights

September 20, 2021  |  by Wolfgang Künkler

Sustainability is a crucial part of many retailers’ strategic agendas. Offering electric vehicle (EV) charging to consumers and staff can be a key differentiator—but how can you ensure success?

August 03, 2021  |  by Reint Jan Holterman

Vynamic Smart Assist provides real-time status of touchpoints or transactions anytime, anywhere, in-store, on any device. An assistant can easily clear an intervention and support customers on short notice.

July 22, 2021  |  by Reint Jan Holterman

Vynamic Smart Control – Screen Mirroring gives consumers more control over their transactions and provides more options for an engaging in-store experience. For consumers who have concerns around touching devices in stores, it provides an additional avenue to conduct their transactions.

June 18, 2021  |  by Olivier Faugere

There’s a strong case for looking at how we can make the store experience feel more dynamic, compelling, and easy. The ability to better capture and use data in stores, to roll out new services and to personalize offers, requires further channel integration of IT systems.

May 12, 2021  |  by Reint Jan Holterman

It’s evident that handing out the smartest rewards and most appealing offers is no longer good enough. Winning and retaining customers in the post-COVID era requires retailers to reimagine their loyalty and customer engagement strategies

May 06, 2021  |  by Reint Jan Holterman

Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.

April 06, 2021  |  by Reint Jan Holterman

There’s a transformation taking place in the Fuel & Convenience retail market. It’s not just the energy transition from oil-based fuel to synthetic e-fuel, it is also the transition in focus from the forecourt to the c-store. We are witnessing c-stores increasingly becoming part of a larger retail trend, and we’re seeing grocery and convenience retailers growing “towards each other”.

February 02, 2021  |  by Reint Jan Holterman

Refuse to be held hostage by your IT supplier—demand true flexibility in checkout solutions!

January 12, 2021  |  by Reint Jan Holterman

Modern loyalty programs will be a critical tool for retailers to gather the information that will enable them to create personalized journeys which go beyond the “earn and burn” discount programs of the past.

January 07, 2021  |  by Reint Jan Holterman

As we all know, “the times, they are a-changin” and retailers will have to support new types of journeys in 2021 that acknowledge the reduction in physical interactions between consumers and staff while in store,