Offering consumers what they want is a daily challenge for retailers—whether in product selection on shelves or the technology available in-store or online to make a purchase.
Shopper journeys are evolving fast. By understanding key shopper motivations and integrating mobile technology, retailers can remove friction and build loyalty.
These tech types can be found in all countries and similarly across all formats, channels and brands though the proportional presence of each tech type will vary.
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