APIs are often mentioned as a way to realize digital transformations more easily. An API-first retail strategy helps retailers achieve this by using retail APIs to connect digital and in-store touchpoints, enabling real-time insights that power omnichannel retail.
| Korbinian Zollner Principal Solution Engineer, MuleSoft |
Michael Schulte Vice President, Product Management Retail Software, Diebold Nixdorf |
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| In what ways do APIs help retailers provide connected, personalized, multichannel experiences? | Retailers can use the same API today to include order data to a mobile app as they would be used tomorrow for a web app for their internal service employees. This reusability and composability lead to faster time to market. | A future-ready retail strategy requires a software platform that is as open as possible to exchange all data needed for the execution of today’s and tomorrow’s journeys, regardless of touchpoint or channel. |
| What role do APIs play in helping retailers retain value from their existing software investments? | APIs are the key to unlock innovation capabilities based on top of these existing IT investments. They free the data that is locked in silos and create the foundation for new digital experiences. | APIs allow you to embed new software products into a given IT landscape. They also offer you the benefit of continuous deployments by doing frequent updates of specific software modules. |
