Fuel & Convenience retail is transforming: from oil to e-fuel, and from forecourt to c-store. C-stores and grocery retailers are converging, reflecting a broader retail trend.
As consumer focus shifts from "fuel-plus" to "plus-fuel," c-stores are gaining importance. Different loyalty programs beyond "points per gallon" are now needed.
Designing self-service shopping journeys ensures shoppers find what they need and checkout quickly, boosting customer loyalty and driving sales.
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