HANDEL
Shopping has changed forever. Retail will continue to evolve to meet changing shoppers’ expectations—from seamlessly synchronized in-store and online experiences to secure, convenient and fast shopping journeys.
| Anja Popp Senior Analyst, Global Market Intelligence, Diebold Nixdorf |
Bill Inzeo Product & Solutions Global Strategy/Retail, Zebra |
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| What do retailers need to consider ensuring technology adoption? | Retailers always need to keep their customers’ core motivations in mind. Solution design should focus on simplicity, and store associates should be factored in as evangelists in rollouts. | It always has been, and always will be, about the value of technology to the customer. That adoption level is likely to maintain, so from there it’s a matter of building on that adoption. |
| What are your thoughts on mobile technology disrupting the retail industry? | Consumers may not always require a total revolution. Yet, we see retailers becoming more data driven and shoppers demanding support in their individual moments of need. I see mobile as the glue in between. | For the customers, how can retailers remove as much friction as possible from the shopping experience and leverage in mobile technology while maintaining the core shopping experience expected(in-store and online)? |
