Case Study: Self-Service Solution Offers Advantages for Cineplex Cinemas

Speed and convenience are critical in the cinema environment where many visitors arrive shortly before a move starts. Cineplex understood that long queues for tickets, food and beverages became a growing challenge.

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The Challenge: Reducing Queues During Peak Periods

In the past, the cinema operator was confronted with the problem of visitors spending a lot of time queuing for tickets, snacks and beverages. This created a challenging situation for their employees who were also responsible for preparing the food, drinks and handling payments. The company needed a solution to reduce waiting times and ease workload for employees without disrupting their existing operations.

Solution: Reimagining Ordering Through Intuitive Retail Self-Service

To address these challenges, Cineplex introduced a self-ordering solution designed to streamline ticketing and catering purchases. Thanks to the self-service solution, DN Series^® EASY MAX, the cinema operator was able to offer improved customer service.

Result: Faster Service and Higher Spend Per Customer

The introduction of retail self-service ordering significantly reduced queues and improved the overall customer experience. By presenting the full menu at the point of order, Cineplex achieved a 10% increase in food and beverage sales while also easing the workload for their employees.

To learn how retailers and hospitality operators are improving efficiency through flexible checkout strategies. Download our complete guide with real-world case studies here.