Retail Insights

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Mindshare: Get to Know Your Shopper Types and Offer the Right Journey

Retailers are at a critical inflection point: evolve consumer and staff journeys—including store infrastructure—or risk being outperformed by more agile retailers. We encourage retailers to assess their IT and business teams to find ways to improve the customer experience and staff journeys with mobile technology. We talked to retail strategy expert Bill Inzeo and our own Anja Popp about how mobile journeys can enhance the shopping experience and offer certain segments the option they’ve been waiting for.

Blog: Is the No-Touch Shopping Journey Becoming the New Normal in Retail?

Vynamic Smart Control – Screen Mirroring gives consumers more control over their transactions and provides more options for an engaging in-store experience. For consumers who have concerns around touching devices in stores, it provides an additional avenue to conduct their transactions.

Whitepaper: Smart Self-Service

Customers want to be more in control of their shopping journeys, and they no longer accept restrictions and friction that slow down the buying process. In this whitepaper, you will learn how to enhance the customer experience with advanced self-service technology.

Product Card: Vynamic Engage | Increase Customer Loyalty with Personal Engagements on Every Channel

Being successful in retail is all about delivering personalized experiences to consumers, both in-store and online. Vynamic Engage can help your retail organization address consumers’ individual needs and brand preferences, with new and smart ways to engage with each individual consumer, at every step of the consumer journey

Blog: What’s in Store for Loyalty in Retail?

It’s evident that handing out the smartest rewards and most appealing offers is no longer good enough. Winning and retaining customers in the post-COVID era requires retailers to reimagine their loyalty and customer engagement strategies

Blog: Loyalty in Fuel Retail is more than just collecting points

Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.

Infographic: Make Sustainable Retail a Reality for Your Organization

Consumers and retail employees expect their preferred retailers to think and act sustainably. Discover how your retail network can drive growth through more efficient, sustainable processes and solutions.

Video: Engage More Deeply with Your Consumers with Vynamic Engage
Video: Engage More Deeply with Your Consumers with Vynamic Engage

Consumers expect a personalized shopping experience. With Vynamic™ software, you will have all the tools needed to use the right data at the right time, in order to deliver unique, unexpected moments of delight that will keep consumers coming back for more.

Blog: Fuel Retailers, Are You Ready to Shift Gears?

There’s a transformation taking place in the Fuel & Convenience retail market. It’s not just the energy transition from oil-based fuel to synthetic e-fuel, it is also the transition in focus from the forecourt to the c-store. We are witnessing c-stores increasingly becoming part of a larger retail trend, and we’re seeing grocery and convenience retailers growing “towards each other”.

Video: Vynamic FCx: Reimagining Fuel & Convenience
Video: Vynamic FCx: Reimagining Fuel & Convenience

With a feature-rich POS environment and options to extend to self-service kiosks, now you can efficiently operate your back office and manage inventory, retail pricing and suppliers. Enhance your loyalty and engagement programs, and access real-time dashboards on your most critical business KPIs.

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