November 01, 2019 | BY Diebold Nixdorf
An interview with Markus Doeinghaus on how financial institutions can use consumers data to personalize the ATM journey.
DN Series™ solutions feature an engaging, consistent, research-based design coupled with powerful Vynamic Marketing™ - enabling you to personally connect with consumers at the intersection of physical and digital channels.
When your consumers step up to your ATMs, they’re in a banking frame of mind. They’re interacting with a trusted source—the screen on your terminal—and they’re viewing wait screens while they conduct their transactions. There is no better time to connect with them through customized, personalized ads based on their specific banking history.
Your ATM fleet is an important marketing asset. Are you using it to its full potential?
Diebold Nixdorf commissioned Forrester Consulting to examine the total impact of Marketing at the ATM. Listen to the on demand webinar and read the full study.
Explore the cost saving and business benefits enabled by leveraging the ATM as a marketing channel
Banks and retailers are leveraging beacon technology to digitally enable more personalized and valuable interactions with consumers.
There are many factors that could point to the slow adoption of mobile wallets. Convenience and security, respectively, were noted as consumers’ top concerns.