With the rise of Gen Z, new customer journeys are emerging. These consumers have different expectations from other generations—so how can retailers strategize to meet them?
In retail, playing solo means losing to a team. With various store formats, journey types, channels, technologies, and local adaptations, ecosystem thinking is the game-changer.
These tech types can be found in all countries and similarly across all formats, channels and brands though the proportional presence of each tech type will vary.
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