Retailers face the challenge of IT agility highlighted by the pandemic, emphasizing the need for open, flexible infrastructures to meet evolving customer journey demands.
Empower customers to scan items via their smartphone or a retailer device. Open API software tracks basket size and provides personalized recommendations and coupons on the go.
With the rise of Gen Z, new customer journeys are emerging. These consumers have different expectations from other generations—so how can retailers strategize to meet them?
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