Research shows that a holistic approach to retail transformation is needed, one where journeys, stores, and business operations are managed together as a whole. In turn, this requires a robust yet flexible technology foundation.
| Emily Pfeiffer Senior Analyst, Forrester |
Nicolas Pelletier Director Strategic Software Sales, Diebold Nixdorf |
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|---|---|---|
| What do you see as the main drivers for adopting cloud technology in retail? | Retailers need solutions that react faster, both in the moment with customers and to changing market needs. In either case, the right cloud technology can enable this agility. | Legacy IT systems are complicated to integrate with new technologies. Cloud technology allows retailers to deliver new business capabilities faster, at better predictable costs. |
| Will all retail journeys end up in the cloud, or does the store still have a role to play? | More retail journeys now start in the cloud than ever before, as customers research products, check availability, or place orders for pickup. And the tech that completes the purchase is, increasingly, cloud native. | Cloud technology is one of the major investments for all organizations. This is not to say that physical stores will not have a role to play in the future, but their role will change, and it is already changing and evolving into a fulfillment center position. |
