Motivations in Modern Banking

The face of banking keeps changing. Technology has been at the core of the transformation, putting pressure on financial institutions’ (FIs) traditional engagement models. “Consumers are going digital”— is it really as simple as that? NielsenIQ and Diebold Nixdorf surveyed over 12,000 financial consumers in 11 countries globally. The research discovered five consumer segments: Each distinct in their core motivation, the “why” that FIs can use to design meaningful experiences. Read the report and learn how these unique motivations help inspire solutions that resonate with consumers to improve outreach, win loyalty, and gain operational efficiency.