Jason Souloglou
CEO, SeeChange
Matt Redwood
Vice President, Retail Technology Solutions, Diebold Nixdorf
What are the business benefits for automated produce recognition? It is expected that significantly more customers will use SCOs, which will increase the return on investment, reduce the number of intended and unintended fraud resulting in fewer abandoned baskets and interventions, allowing for a better utilization of staff. It takes on average 12-15 seconds for a customer to select a single produce item from a picklist. That adds up to a lot of additional time at checkout. With the help of AI, the selection time can decrease to three seconds per item, making it four times faster.
What are the key values that come with fresh produce recognition? Ultimately the shopper benefits from a quicker and more automated checkout process, supermarket staff benefit from less interventions and more positive shopper interactions, and the Retailers benefit from increased throughput, reduced shrink and reduced stock misalignment. It increases checkout efficiency and delivers faster transactions by eliminating the issue of searching in a long list or remembering the PLU to find the desired item. This creates a better shopping experience by reducing complexity and saving customers’ time. It also reduces staff interventions to help customers.

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