For a smooth adoption of self-service journeys by consumer, it is crucial that self-service equipment is readily available at all times.
Designing self-service shopping journeys ensures shoppers find what they need and checkout quickly, boosting customer loyalty and driving sales.
As consumer focus shifts from "fuel-plus" to "plus-fuel," c-stores are gaining importance. Different loyalty programs beyond "points per gallon" are now needed.
Retailers should embrace Mobile Retailing to improve efficiencies, enable better services, enhance navigation,and optimize consumer experiences.