Consumer-centric retail entails so much more than simply ‘doing what the customer wants’. In today's modern, digitized world, it's all about creating a positive experience at the point-of-sale and post-sale. So you've got to truly understand your consumers in order to define, build and fine-tune their individual experiences. The future of retail is highly personalized across every touchpoint—digital and physical—it’s a world in which you have the ability and the knowledge to engage with your consumers wherever and whenever it’s most relevant for them, and for you.
Consumers love convenience—and dislike anything that hampers their shopping experience. Remove friction points, like standing in line to pay, by enabling your shoppers to easily check out themselves using their own smartphone, a dedicated hand-scanner or via a fast self-service checkout lane (SCO). Give control back to your consumers by letting them choose how to shop, how to checkout and how to pay.
Retail purchases are often based on emotion—especially in the heat of the moment. Highly personalized and relevant messages delivered at the right time and place enable instant emotional engagement and help shape your consumers’ experiences. Imagine a coupon for a bottle of Italian wine delivered in real-time to their smartphone while they’re holding a pasta dish—DN Vynamic software turns this scenario into reality.
Loyalty apps are a great way to build personalized, curated experiences at every stage of the shopping journey. With Vynamic Engage as your loyalty platform, you can personalize content, discounts and offers on-the-fly while delivering a consistent consumer experience across all channels. With a single view of all consumer data and detailed shopper analytics, you can offer loyalty programs and campaigns that engage with targeted consumers wherever they are, driving consumer centricity even further.
Digitization has changed the role of store associates. The more consumers can do themselves, like mobile self-scanning, self-checkout or in-store locationing, the more flexible you can deploy your workforce to support value-added services. By offering better insights into consumer preferences while freeing up labor hours behind the checkout register, your retail staff has many more opportunities to help consumers, ensuring the entire in-store shopping experience is superior in every way.
Today’s demanding consumers are forcing retailers to push the envelope to make shopping more efficient, convenient and rewarding. Our solutions enable you to implement consumer-centric experiences like scan and go, pick-up in store, click and collect, click and reserve, curbside pick-ups, walk-ins, drive-ins, and home delivery. In addition, we also help optimize consumer-centric journeys in-store by integrating with the latest digital technologies deployed in your stores, to make the in-store experience more fun and more rewarding
New digital innovations are transforming everything about the retail experience, from smart trays counting meatballs, to Bluetooth beacons that interact with consumers in-store; kiosks for self-service order taking in QSRs and convenience stores; and RFID for inventory checks, improved checkout experiences and closed-loop return policies. Our open-retailing, services-based approach to your store upgrades ensures your store transformation drives better business outcomes—and an enhanced connected commerce experience for your consumers.
In-store mobility and connected staff devices offer a range of new business opportunities, yet create challenges for IT departments if not managed properly. Our sophisticated Managed Mobility Services (MMS) allow you to centrally control your entire ‘mobile fleet’ of devices. This ensures flawless execution and 24/7 uptime thanks to preventive asset management, proactive location control, repair management and store intelligence capabilities designed to optimize all in-store mobility processes.