July 16, 2018 | GORDON KLEIN
The 2018 RBR Global EPOS & Self-Checkout Market report projected a 7% CAGR for self-checkout (SCO) terminals around the globe from 2017 to 2023, noting that the EPOS market will grow by just 2%. What is driving this change in purchasing behavior?
The answer, of course, comes down to consumers.
Grocery shopping trends have shifted dramatically over the past 20 years since SCO was introduced. In Australia, for example, consumers are visiting their local supermarket nearly three times per week—conducting their “main” shopping trip once a week but stopping in throughout the week to replenish supplies (some 80% purchase vegetables multiple times each week). Likewise, in Europe, studies show that two-thirds of consumers are stopping at a supermarket daily, often on their way home from work to purchase ingredients for the evening meal.
Interestingly, research out of the UK found that more than one-third of those polled visit a number of stores to complete their shopping trip, “because no one store has the best of everything.”
What does frequent, more diverse shopping mean for grocers? Smaller baskets are becoming more and more common, and SCO solutions are the perfect complement. When your consumers just want to pop into your store and pick up a few items, they want to get in and get out quickly.
Grocers Must Address these Changing Consumer Behaviors
SCO is a fast-track out the door for many shoppers, and its appeal is broadening. In the most recent U.S. Consumer Reports grocery store survey, Three-quarters of those polled said they had tried SCO in the past year, and three-quarters of those people said it was a timesaver.
There are some “Golden Rules of SCO” we recommend our grocery clients follow:Ensure your self-checkout terminals are always open and always on.
Want to find out more about how our SCO solutions and flexible, open retail software could transform the consumer experience at your grocery store? Let’s start a conversation.