The State of the U.S. Retail Shopper in 2018
A New Retail Report from Forrester

Forrester has predicted steady growth in retail spending across the United States, and found that retailers have generally managed to remain profitable through the rise of online shopping. This new report shines a light on American consumers, exploring who they are, how they shop today, and the underlying factors shaping their purchasing decisions. 

 

Findings from the report:

 

 


87% of sales occurred in a physical store in 2017. 

 

 

 

 


19% shop online; because the item wasn’t available at a nearby store.

 

 

 


50% look online before they make an offline purchase.

 

 

Customer obsession is key. In this report, you’ll learn how your customers’ reality compares to the retail reality, and what you can do to make critical shifts in your customer-acquisition and retention strategy. 

 

Complete the form to download a copy of the report now. 

 

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