BRP Retail Survey Offers Insight to Deliver Connected Commerce
It's no surprise that customer experience is the foundation for retail. However, meeting the expectations of today’s consumer has become extremely challenging. New results are in from Boston Retail Partners (BRP) 18th Annual 2017 POS/Customer Engagement Survey which sheds light into more than 500 top North American retailers’ planned initiatives, priorities and future trends.
Learn how retail executives compare their customer-facing operations and technology and identify opportunities to enhance their consumers’ experiences. See how retailers are faring in their quest to deliver connected commerce that is personal, mobile, seamless and secure.
INSIDE, YOU'LL LEARN
- What retail leaders are doing to offer their consumers a seamless experience across all channels.
- How personalization of the customer experience is key.
- By 2019, 71% plan to have a unified commerce platform, 75% plan to use Wi-Fi to ID customers with their mobile devices in the store and 84% plan to use mobile POS.
- Why data security is critical to ensure trust and customer loyalty.
Complete the form to download a copy of the survey results today.