For a smooth adoption of self-service journeys by consumer, it is crucial that self-service equipment is readily available at all times.
Designing self-service shopping journeys ensures shoppers find what they need and checkout quickly, boosting customer loyalty and driving sales.
As consumer focus shifts from "fuel-plus" to "plus-fuel," c-stores are gaining importance. Different loyalty programs beyond "points per gallon" are now needed.
Retailers should embrace Mobile Retailing to improve efficiencies, enable better services, enhance navigation,and optimize consumer experiences.
This is the first in our two-part series. In today's post, we're revealing the first five reasons you need to get serious about mobile retail.