Retail Insights

September 28, 2021  |  by Reint Jan Holterman

Advanced self-service technology puts the customer first by eliminating friction throughout customer journeys and enhancing customer experiences. This requires smart UI technologies that support fast, intuitive, responsive and robust checkout flows without wasting time on avoidable interruptions.

July 22, 2021  |  by Reint Jan Holterman

Vynamic Smart Control – Screen Mirroring gives consumers more control over their transactions and provides more options for an engaging in-store experience. For consumers who have concerns around touching devices in stores, it provides an additional avenue to conduct their transactions.

May 12, 2021  |  by Reint Jan Holterman

It’s evident that handing out the smartest rewards and most appealing offers is no longer good enough. Winning and retaining customers in the post-COVID era requires retailers to reimagine their loyalty and customer engagement strategies

May 06, 2021  |  by Reint Jan Holterman

Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.

April 06, 2021  |  by Reint Jan Holterman

There’s a transformation taking place in the Fuel & Convenience retail market. It’s not just the energy transition from oil-based fuel to synthetic e-fuel, it is also the transition in focus from the forecourt to the c-store. We are witnessing c-stores increasingly becoming part of a larger retail trend, and we’re seeing grocery and convenience retailers growing “towards each other”.

March 13, 2020  |  by Arvin Jawa

Designing self-service shopping journeys can play a pivotal role in making sure shoppers find the items they need and checkout as efficiently and quickly as possible – effectively bolstering customer loyalty and driving sales.

January 29, 2020  |  by Reint Jan Holterman

As consumer focus is shifting from “fuel-plus” to “plus-fuel,” the c-store is gaining more importance – and with that, different types of loyalty programs that go above and beyond “loyalty points per gallon of fuel” are needed.

June 27, 2019  |  by Reint Jan Holterman

In part two of this series of mobile retailing, we discuss the other 5 reasons the mobile channel shouldn't be treated as an afterthought.