Marketing at the ATM: A Total Economic Impact Study

Are you getting the most out of your ATM screens? Long overlooked as a revenue stream for financial institutions, marketing through the ATM channel offers quantifiable benefits – when it’s executed well. According to the findings from a commissioned study conducted by Forrester Consulting on behalf of Diebold Nixdorf, shifting campaigns from direct mail to the ATM channel can save $1.8 MILLION in marketing costs.

One interviewee saw conversion rates of 23%
on the ATM channel for credit limit increases
versus 8% on email.

—The Total Economic Impact™ of Diebold Nixdorf’s Marketing at the ATM Solution


This new global study explores the benefits of ATM channel marketing, the potential ROI your organization could realize, and the first-hand experiences of banks that have utilized Diebold Nixdorf’s Direct Marketing solution.



Complete the form to receive a copy of the Forrester study, “The Total Economic Impact™ of Diebold Nixdorf’s Marketing at the ATM Solution.”




Explore key findings in an easy-to-digest infographic.




Diebold Nixdorf Director of Product Management, Amie Scarpitti, hosted an informative webinar featuring Forrester Senior Consultant, Kathleen Byrne, that unpacks the most interesting findings from the study. Watch the webinar replay now.

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