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December 17, 2021 | by Reint Jan Holterman
Success in retail requires retailers to keep a close eye on many aspects of the shopping process. What is needed is an integrated approach where journeys, stores and business operations are managed together as a whole – and where changing one part of the equation will immediately impact the other parts.
June 18, 2021 | by Olivier Faugere
There’s a strong case for looking at how we can make the store experience feel more dynamic, compelling, and easy. The ability to better capture and use data in stores, to roll out new services and to personalize offers, requires further channel integration of IT systems.
January 12, 2021 | by Reint Jan Holterman
Modern loyalty programs will be a critical tool for retailers to gather the information that will enable them to create personalized journeys which go beyond the “earn and burn” discount programs of the past.