Retail Insights

May 12, 2021  |  by Reint Jan Holterman

It’s evident that handing out the smartest rewards and most appealing offers is no longer good enough. Winning and retaining customers in the post-COVID era requires retailers to reimagine their loyalty and customer engagement strategies

May 06, 2021  |  by Reint Jan Holterman

Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.

January 12, 2021  |  by Reint Jan Holterman

Modern loyalty programs will be a critical tool for retailers to gather the information that will enable them to create personalized journeys which go beyond the “earn and burn” discount programs of the past.

January 07, 2021  |  by Reint Jan Holterman

As we all know, “the times, they are a-changin” and retailers will have to support new types of journeys in 2021 that acknowledge the reduction in physical interactions between consumers and staff while in store,

November 23, 2020  |  by Reint Jan Holterman

Due to COVID-19, fuel & convenience retailers need new technologies that promote low- and no- contact shopping journey's.

January 08, 2019  |  by Douglas Hartung

This blog was co-authored by Google’s Head of Local Shopping, Nathalie Walton, and DN’s Senior Director of Business Development, Douglas Hartung.

February 01, 2018  |  by Jan Blotenburg

Our Director of Product Management for Retail Software shares key themes and trends from the show in his latest blog.

January 11, 2018  |  by Reint Jan Holterman

Personalizing shopping experiences is the next frontier for retailers.