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April 28, 2021 | by Diebold Nixdorf
Our Mindshare series shares experts’ perspectives on some of the industry’s hottest and most talked-about trends. Explore the library of topics here.
February 05, 2019 | by Arvin Jawa
Consumers use brands as a way to help define their own self-identity. Organizations use brands to outwardly define the culture they would like to propagate. Yet, even branding has become subject to the ever-changing and fickle nature of the consumer. Being afforded with more and more choice, consumers tend to be less loyal and exhibit behaviors of rapid adoption and hyper abandonment. As a result, brands are in a constant battle to keep themselves relevant.