Showing: 23 itemsRefine By
May 06, 2021 | by Reint Jan Holterman
Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.
April 06, 2021 | by Reint Jan Holterman
There’s a transformation taking place in the Fuel & Convenience retail market. It’s not just the energy transition from oil-based fuel to synthetic e-fuel, it is also the transition in focus from the forecourt to the c-store. We are witnessing c-stores increasingly becoming part of a larger retail trend, and we’re seeing grocery and convenience retailers growing “towards each other”.
January 12, 2021 | by Reint Jan Holterman
Modern loyalty programs will be a critical tool for retailers to gather the information that will enable them to create personalized journeys which go beyond the “earn and burn” discount programs of the past.
January 07, 2021 | by Reint Jan Holterman
As we all know, “the times, they are a-changin” and retailers will have to support new types of journeys in 2021 that acknowledge the reduction in physical interactions between consumers and staff while in store,
March 13, 2020 | by Arvin Jawa
Designing self-service shopping journeys can play a pivotal role in making sure shoppers find the items they need and checkout as efficiently and quickly as possible – effectively bolstering customer loyalty and driving sales.
January 29, 2020 | by Reint Jan Holterman
As consumer focus is shifting from “fuel-plus” to “plus-fuel,” the c-store is gaining more importance – and with that, different types of loyalty programs that go above and beyond “loyalty points per gallon of fuel” are needed.
November 14, 2019 | by Reint Jan Holterman
C-stores already have the proximity and are located on prime locations – all they need now is to double down on speed and convenience to become an absolute winner in today’s changing retail landscape!
October 17, 2019 | by Reint Jan Holterman
The fuel and convenience industry focus is shifting in response to emerging customer trends. Our retail expert shares his three takeaways from NACS 2019.
September 25, 2019 | by Reint Jan Holterman
The convenience retail industry is experiencing explosive growth. Our retail expert explores what it means to offer a convenient experience in today’s hyper-fast, hyper-connected world.