In part two of this series of mobile retailing, we discuss the other 5 reasons the mobile channel shouldn't be treated as an afterthought.

This is the first in our two-part series. In today's post, we're revealing the first five reasons you need to get serious about mobile retail.

Harness the power of digital engagement in retail

Through a strategic partnership with Diebold Nixdorf, Rinascente is further enhancing the consumer experience through integrated systems, software, and services that are enabling new functionality and efficiencies across the entire value chain.

See our DN Vynamic Mobile Retail app in action. This technology allows you to build customer loyalty through frictionless shopping, self-service, biometric payment options, and so much more. We're empowering retailers to create deeper relationships with their customers with tools for the digital age.

Consumers use brands as a way to help define their own self-identity. Organizations use brands to outwardly define the culture they would like to propagate. Yet, even branding has become subject to the ever-changing and fickle nature of the consumer. Being afforded with more and more choice, consumers tend to be less loyal and exhibit behaviors of rapid adoption and hyper abandonment. As a result, brands are in a constant battle to keep themselves relevant.

This blog was co-authored by Google’s Head of Local Shopping, Nathalie Walton, and DN’s Senior Director of Business Development, Douglas Hartung.

In part two of our blog series on microservices, we discuss how to use containerization as a means to deploy and orchestrate microservices.

In part one of our blog series on microservices, we discuss our software development process - one that is more flexible and agile and allows us to develop, package and deploy isolated and self-contained parts of the overall software application individually.

Staying top of mind long-term, as a persistent, end-to-end solution for your consumers can be a challenge for any retailer, big or small. See how you can survive the age of hyper-abandonment in our blog.