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February 05, 2019 | by Arvin Jawa
Consumers use brands as a way to help define their own self-identity. Organizations use brands to outwardly define the culture they would like to propagate. Yet, even branding has become subject to the ever-changing and fickle nature of the consumer. Being afforded with more and more choice, consumers tend to be less loyal and exhibit behaviors of rapid adoption and hyper abandonment. As a result, brands are in a constant battle to keep themselves relevant.
September 11, 2018 | by Jeffrey Boyd
Staying top of mind long-term, as a persistent, end-to-end solution for your consumers can be a challenge for any retailer, big or small. See how you can survive the age of hyper-abandonment in our blog.
June 27, 2018 | by Reint Jan Holterman
How can you attribute a specific purchase or sale to a specific awareness campaign? Which advertisement made the consumer start the decision-making process that led to the purchase? Get the answers in our blog.