Retail Insights

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Mindshare: Get to Know Your Shopper Types and Offer the Right Journey

Retailers are at a critical inflection point: evolve consumer and staff journeys—including store infrastructure—or risk being outperformed by more agile retailers. We encourage retailers to assess their IT and business teams to find ways to improve the customer experience and staff journeys with mobile technology. We talked to retail strategy expert Bill Inzeo and our own Anja Popp about how mobile journeys can enhance the shopping experience and offer certain segments the option they’ve been waiting for.

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