Banking Insights

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Blog: The Digital Game Changer Making “Owned Channel” Advertising More Critical Than Ever Before

When your consumers step up to your ATMs, they’re in a banking frame of mind. They’re interacting with a trusted source—the screen on your terminal—and they’re viewing wait screens while they conduct their transactions. There is no better time to connect with them through customized, personalized ads based on their specific banking history.

Blog: Know Your Audience: Exploring the Potential of Beacon Technology

Banks and retailers are leveraging beacon technology to digitally enable more personalized and valuable interactions with consumers.

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