Banking Insights

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Mindshare: Banking on Emotions

What kind of emotions, or motivations, impact customer journeys? Think about confidence and trust where high availability, high security and personalization would differentiate you from your competition and build appeal and loyalty, on the consumer’s terms.

Blog: Getting emotional over banking?  You bet!

Let’s face it, gaining product information and advice, developing a financial plan and completing the transactional tasks required for one’s daily financial wellbeing won’t ever be as emotionally gratifying as other aspects of our daily lives. …or could it be?

Webinar Replay | Beyond the “Who”: Understanding Why” Consumers Respond in Certain Ways

If your organization is still in the planning stages of major strategic transformation, use this research to make a connection to the client personas you want to address. Translating the findings into an approach that help differentiate you from the competition.

Blog: Discover the “why” to create moments that matter

Dive into the latest research on the types of consumers using your banking channels. We partnered with NielsenIQ to survey 12,000 people across 11 countries. Find out what they really want in a bank.

Video: Vynamic Engagement | Marketing at the ATM Solutions
Video: Vynamic Engagement | Marketing at the ATM Solutions

Extend your marketing campaigns easily and seamlessly onto your ATM network. Vynamic Engagement solutions can bring your self-service channel into the digital era by creating personalized, customized experiences that drive ROI and enhance the consumer experience. find out how you can deploy it yourself or let DN do it for you.

Blog: The Final Step in an Effective Modern ATM Strategy: Location, Location, Location

How are you optimizing your ATM network from a placement perspective? The best locations are situated where your consumers are going on a daily basis for their everyday shopping needs. Continue reading for some tips to ensure you get the most out of your network.

Blog: QR Codes – Changing the Consumer Experience in Banking

Our Customer Experience Team recently conducted consumer interviews designed to explore changes and concerns with the ATM experience in a post-COVID world. By analyzing people’s experiences with contactless technologies, like QR codes and NFC, we determined consumers are not only comfortable with the adoption of these technologies, but expect to see them incorporated into their ATM experiences. Read on to see the key findings of these interviews.

Blog: The Second Step in a Successful Modern ATM Strategy: Get to Know Your Consumer, Really Well

When building the foundation for a successful ATM strategy there are three key pieces of information you need to consider: Consumer Analysis, Market Analysis, and ATM Network Analysis. Each are equally important, yet very different. Careful analysis of these components will reveal areas of strength and areas for improvement in your ATM network.

Blog: Your ATM Network and You... Have You DTR’d Yet?

One of the very first questions we always ask banks and credit unions is this: What is the role of the ATM within your network? In pop culture terminology, you might call it “defining the relationship” (DTR)... and it’s not always as easy to answer as you might think.

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