Banking Insights

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Mindshare: Banking on Emotions

What kind of emotions, or motivations, impact customer journeys? Think about confidence and trust where high availability, high security and personalization would differentiate you from your competition and build appeal and loyalty, on the consumer’s terms.

Podcast: Get Closer to your Banking Customers not Further Away

We're living at the speed of digital banking these days, and the pandemic seems to be pushing the gas pedal to the floor. While the banking industry needs to continue to embrace digital banking, they also need to be mindful of how far to swing the pendulum to ensure they've got that equilibrium between what's best for the consumer and best for the bottom line

Q&A: The Self-Service Equation

Peter Wannemacher, Forrester principal analyst responds to key questions financial institutions should be laser focused on to stay ahead of the competition and prepared to offer unsurpassed consumer experiences

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