Banking Insights

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Mindshare: Banking on Emotions

What kind of emotions, or motivations, impact customer journeys? Think about confidence and trust where high availability, high security and personalization would differentiate you from your competition and build appeal and loyalty, on the consumer’s terms.

Blog: Getting emotional over banking?  You bet!

Let’s face it, gaining product information and advice, developing a financial plan and completing the transactional tasks required for one’s daily financial wellbeing won’t ever be as emotionally gratifying as other aspects of our daily lives. …or could it be?

Webinar Replay | Beyond the “Who”: Understanding Why” Consumers Respond in Certain Ways

If your organization is still in the planning stages of major strategic transformation, use this research to make a connection to the client personas you want to address. Translating the findings into an approach that help differentiate you from the competition.

Blog: Discover the “why” to create moments that matter

Dive into the latest research on the types of consumers using your banking channels. We partnered with NielsenIQ to survey 12,000 people across 11 countries. Find out what they really want in a bank.

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