Retail Insights

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Podcast: Know Your Shopper Types for Customer Journeys

In this episode of COMMERCE NOW, Anja Popp and Bill Inzeo help you get to know your shopper types and offer the right customer journey.

Mindshare: Get to Know Your Shopper Types and Offer the Right Journey

Retailers are at a critical inflection point: evolve consumer and staff journeys—including store infrastructure—or risk being outperformed by more agile retailers. We encourage retailers to assess their IT and business teams to find ways to improve the customer experience and staff journeys with mobile technology. We talked to retail strategy expert Bill Inzeo and our own Anja Popp about how mobile journeys can enhance the shopping experience and offer certain segments the option they’ve been waiting for.

Blog: What Makes the Difference between a Good and Bad Shopping Experience?

Vynamic Smart Assist provides real-time status of touchpoints or transactions anytime, anywhere, in-store, on any device. An assistant can easily clear an intervention and support customers on short notice.

Blog: Is the No-Touch Shopping Journey Becoming the New Normal in Retail?

Vynamic Smart Control – Screen Mirroring gives consumers more control over their transactions and provides more options for an engaging in-store experience. For consumers who have concerns around touching devices in stores, it provides an additional avenue to conduct their transactions.

Mindshare: Customer Loyalty in Retail: The Future of Loyalty in the Post-COVID Era

We talked to loyalty experts Mary Pilecki and our own Nicolas Pelletier about how loyalty in retail is transitioning due to changes in customer behavior and with the introduction of new technologies.

Product Card: Vynamic Engage | Increase Customer Loyalty with Personal Engagements on Every Channel

Being successful in retail is all about delivering personalized experiences to consumers, both in-store and online. Vynamic Engage can help your retail organization address consumers’ individual needs and brand preferences, with new and smart ways to engage with each individual consumer, at every step of the consumer journey

Blog: What’s in Store for Loyalty in Retail?

It’s evident that handing out the smartest rewards and most appealing offers is no longer good enough. Winning and retaining customers in the post-COVID era requires retailers to reimagine their loyalty and customer engagement strategies

Blog: Loyalty in Fuel Retail is more than just collecting points

Many fuel retailers fostered brand loyalty by handing out dedicated fuel cards and fleet cards, offering the possibility to accrue loyalty points for each liter or gallon of fuel purchased. These points could then be spent on non-fuel items in the store. With the shift in focus from fuel to convenience, the relevancy of these type of fuel-centric loyalty programs is evaporating. Fuel retailers must look for other ways to keep customers coming back, and to distinguish themselves.

Podcast: Retailers Need Modular and Flexible Self-Service Options

In this episode of COMMERCE NOW we discuss how retailers need, now more than ever before, more modular and flexible software, services and systems when selecting their self-service partners.

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